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The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. Who are these amazing teams and why do they represent the best of the best in the realm of creativity? Five By Five...
Posted by: Creativepool Editorial
If there's one view we got used to pretty quickly here in the UK, it is a certain PM stepping up to the lectern to give us an important announcement. So naturally it was quite interesting to see none other than Santa take his place for a bit. With...
Posted by: Creativepool Editorial
A new spot from Publicis Brasil pays homage to Formula 1 legend Ayrton Senna while communicating the power he had to bring the country together. “They say when it is the flag of some, it is not the flag of others. But in his hands it was the...
Posted by: Creativepool Editorial
ROTHCO - Dublin Bus Public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill...
Posted by: Creativepool Editorial
Frozen food bigwigs McCain are launching two multi-million pound marketing initiatives this week that aim to shine a spotlight on the modern, midweek, British family dinner. The first is a week-long series of consumer generated content TV ads, and...
Posted by: Creativepool Editorial
by Magnus Shaw So we're all agreed, social media is the brave new world of PR and advertising. A year ago there was some mileage in telling clients, and anyone else prepared to listen, the game was changing and it was time to get hip to the new...
Posted by: Creativepool
I decided a few days ago that this week's blog instalment was going to be on the subject of Adam and Jane - the BT ad couple who seem to have captured the nation with the various fictional stages of their relationship over the past five years. As the...
Posted by: Creativepool
From directing skeleton crews in the middle of Sierra Leone's jungles to creating abstract visuals for fashion shows, over the last decade Chris Light has spent making films, he’s had a lot of fun. As part of the film production company...
Posted by: Creativepool Editorial
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial
Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...
Posted by: Creativepool
Events have incredible power to positively impact the lives of their attendees, but their temporary nature and millions of visitors per year inherently drive wastefulness. We are running out of space and time to tackle this problem - our landfills,...
Posted by: Benjamin Hiorns
Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London have launched another bold and playful OOH campaign to remind the nation...
Posted by: Creativepool Editorial
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
JOAN London has created a powerful new advertising campaign for The Cybersmile Foundation to combat the growing threat of cyberbullying and online abuse. The campaign, Modern Witch Trials, which includes a short film directed by Chromista’s...
Posted by: Creativepool Editorial
They say the best way to figure out where you’re going is to look back at where you’ve been, and the last 12 months have been anything but boring so there’s certainly a lot of ground to cover. Of course, I spent most of December...
Posted by: Benjamin Hiorns
Like half the nation, it would appear, I chose to spend the first waking hours of 2024 washed out on the sofa in a booze and cheese-induced haze binge watching what I assumed was going to be a quaint, easy-going ITV drama. How wrong I turned out to...
Posted by: Benjamin Hiorns
We’re all accustomed to Christmas being the busiest time in our industry, and this year is no exception. With the slew of Christmas ads in full force the many months of painstaking meetings, edits and pressure to spread holiday joy in a...
Posted by: Collective London
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
India, a nation with a passion for sports embedded in its cultural DNA, is witnessing a remarkable surge in its iGaming landscape, and sports betting is emerging as a major player in this digital renaissance. From the adrenaline rush of online...
Posted by: Creativepool Partner
BBH is putting the spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a...
Posted by: Creativepool Editorial
TGI Fridays, the American-inspired cocktail and restaurant chain, and brand building agency Boldspace, recently launched TGI’s branding revamp. The company is reinstating ‘TGI’ into its name, after the UK business rebranded to...
Posted by: Creativepool Editorial
Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...
Posted by: Creativepool Editorial
With design critique, especially within the passionate world of sports, it’s easy to jump in two footed to disparage any new identity. However, the North American World Cup 2026 logo has the potential to become as memorable as Mexico 1968 or...
Posted by: Creativepool Editorial
It was announced today by UK culture minister Lucy Frazer that the UK creative industries will get a 1 million job boost adding £50bn in value to the sector by 2030. For many of us creatives that’s a pretty big deal. But the real question...
Posted by: Benjamin Hiorns
For the first time this century, Eurovision is being celebrated on home turf. Of course, it’s a bittersweet experience as it should really be Kyiv that’s experiencing all the joy right now but these are dark times and in dark times we...
Posted by: Benjamin Hiorns
In a world that seems perpetually on the brink of collapse, “What the fuck is going on?” is a question we all probably ask ourselves daily. I know I do. Saatchi & Saatchi, however, have decided to ask the question on a more practical and...
Posted by: Benjamin Hiorns
Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...
Posted by: Benjamin Hiorns
This year to support the humble local corner shop and the work they do for their communities, Cadbury with the help of global agency of record, VCCP, is launching a new integrated campaign, ‘The Big Win-Win’. In the form of a nationwide...
Posted by: Creativepool Editorial
Hydrafacial, a category-creating brand at the intersection of beauty and aesthetics, partnered with creative agency Free the Birds to refresh its visual identity and brand architecture to support its explosive global growth plans. Beloved by its...
Posted by: Creativepool Editorial
In a first for the UK, millennial travel company, WeRoad, is getting the nation to mingle with strangers - no keys in the bowl required. In its first ever international OOH campaign, the travel company is encouraging Brits to trade rush hour for the...
Posted by: Creativepool Editorial
With the Six Nations Championship underway, rugby fans will be glued to a range of screens over the next few weeks - with advertisers in close pursuit. Nielsen Sports Fan Insights reports that rugby union has a fan base in the UK of at least 12...
Posted by: Creativepool Editorial
The old adage goes that there’s no such thing as bad publicity - but this is a very old saying, and its originators failed to live to see the year 2023. That’s probably a good thing, as the last 12 short months could have spelt the...
Posted by: Benjamin Hiorns
I once had a boss who said, “I think we got away with that one” after just being told by the Chairman of a global cereal brand our creative proposals were “the biggest load of crap [he’s] ever seen”. We were fired the...
Posted by: Creativepool Editorial
Autistic people face significant challenges daily; in many cases, their challenges are not visible to those around them. Even the people that make up the support network of somebody with Autism cannot truly experience how it feels to be...
Posted by: Benjamin Hiorns
Uniform call on the nation’s boys to help support the effort in menstrual education. 72% of boys have never had a lesson about periods. So, is it any wonder that 1 in 5 women have felt period shame due to comments from a male friend? 21% of...
Posted by: Uniform
AI writers - which automate the writing of blog posts, articles and website copy - are one of the most cutting-edge, yet controversial, digital tools increasingly employed by SEO specialists, copywriters, advertisers, bloggers and marketeers...
Posted by: Creativepool Editorial